How to Design a Media Wall for a Trade Expo Like a Pro?

We recently completed a custom media wall design for Green Homes New Zealand, a sustainable building company looking to promote their franchise opportunity at a trade event. Their printed media wall needed to reflect professionalism while aligning with their brand’s identity. In this blog, we’ll walk you through how to design a standout backdrop wall using their order as a real-world example.

1. Start with Your Logo and Branding

For this media backdrop, the client's logo was the focal point. It featured a green gradient, which we used as the base colour theme for the entire printed backdrop. Always place your logo in the most visible area — ideally the top centre — to maximise brand exposure in event photos and videos.

Want a standout custom media wall for trade expos? Choose a design that enhances your brand visibility and reflects your message clearly.

2. Highlight Your Key Points

Right under the logo, we included four clear and engaging questions to attract attention and start conversations. These key points are short, sharp, and aligned with the brand message. Whether you're offering services or promoting a product, use your backdrop logo wall to communicate directly with your audience.

3. Showcase Your Offers

Below the key points, we listed Green Homes NZ’s offers — including mentorship, affordable entry costs, and supplier pricing. This kind of detail makes your backdrop display both informative and persuasive. When you design your own printed media wall, think about what will interest your target audience.

4. Add Certifications or Trust Logos

At the bottom of the custom backdrop, we placed logos of relevant industry certifications, such as Master Builders, NZGBC, and Lifemark. These provide instant credibility and reassure potential partners and clients that they’re dealing with a trusted organisation.

Looking to build trust at your next expo? Create your own custom backdrop with certification logos and stand out professionally.

5. Designing in Canva

To design a media wall in Canva, simply start with a blank custom-size canvas (use the size from your product selection). Then follow these steps:

• Upload your logo in high resolution
• Add your main messages or bullet points
• Import your certification logos at the bottom
• Apply background colours or gradients that match your branding

When you're ready to print, save the file with bleed and download it as a high-res PDF. We’ll handle the rest!

Order your backdrop wall for trade shows online today and make your booth pop at your next event.

Why Order from Us?

• Fast 5–7 day turnaround
• High-quality tension fabric printing
• Competitive pricing with 5-star Google reviews
• Design support and mockups available